N3J Food

As an emerging small business, N3J planned to participate at the Philippine Centre Canada (PCC) and Philippine Embassy in Canada event, Paskong Pinoy sa Ottawa | Filipino Christmas in Ottawa, at the NAC. They needed quick help to create a logo for print and digital formats.

N3J is a company created by my Aunt Jessica and her husband, my Uncle Noel. They started selling Filipino delicacies to friends and family right from their home during the global shutdown of COVID-19. They decided to expand by providing handcrafted food for small to medium businesses in the surrounding Ottawa, Ontario area.

I found that collaborating with my Aunt and Uncle into the decision making process for each stage created an expedited experience to the final design. The concepts were meant to give an impression that N3J is a trusted and established company with a friendly presence.

Through many iterations of a few concepts, a handwritten element within the logo remained a preferred component to highlight N3J's value of producing natural, handcrafted foods.

N3J received positive feedback at the NAC event for their flyer and business cards, admired for the classic and polished look.